Most small brands struggle with consistency.
They show up on Instagram one way, on their website another, and in their emails a third. Their tone shifts depending on who wrote the post. Their logo is a different shade of blue everywhere. None of it is a disaster on its own, but together it adds up to a brand that feels hard to pin down.
Where does your brand stand? Let’s find out. It only takes 10 minutes. Ten questions, an honest score, and a clearer picture of what you need to fix.
1. Can you say what you do in one sentence?
Not a paragraph. One sentence a stranger would get immediately. If you're still reaching for it, that's your first fix.
2. Does your logo still fit who you are today?
Brands grow and logos get left behind. If yours feels like it belongs to an earlier version of the business, it probably does.
3. Is your colour palette consistent everywhere?
Website, social, email, packaging. Pick one channel you're unsure about and check it now. Small drifts in colour add up to a brand that looks a bit all over the place.
4. Does your copy sound like a human wrote it?
Read your homepage out loud. If you stumble, your reader will too.
5. Do you have a genuine point of view?
Not "we're passionate about quality." Everyone says that. Do you have an actual opinion about your industry or how things should be done? If not, you're blending in.
6. Would someone recognise your brand without the logo?
Remove your name from a piece of content. Does it still sound like you? If it could have come from anyone, it probably reads like anyone.
7. Do you know exactly who you're talking to?
Not a broad demographic. A real person. If the answer is "everyone," it's effectively no one.
8. Are you consistent across platforms?
Do you have the same energy on Instagram as on your website? The same tone in your emails as in your ads? If not, people who find you in different places are meeting a different brand each time.
9. Is your call to action clear?
At the end of every page, post, and email: what do you want someone to do next? If it's not obvious, they won't do it.
10. Are you genuinely proud of it?
If you'd feel awkward showing your website to someone you respect, pay attention to that feeling. It's telling you something.
Missing one or two? You're in good shape. Put them on the list and move on.
Missing five or more? Your brand is making things harder than they need to be. The good news is that's very fixable.
Missing most of them? No judgement. Now you know where to start.
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