Lloyds
Turning an old-school bank into a hip brand that has a great social presence and resonates with an aspiring younger audience.
Lloyds
Turning an old-school bank into a hip brand that has a great social presence and resonates with an aspiring younger audience.
Introduction
Introduction
We created a high-performing social campaign for their Personal Loan products, testing them out across different audiences.
Year
Year
2025
2025
Duration
Duration
10 Weeks
10 Weeks
Client
Client
Lloyds (Bank)
Lloyds (Bank)
Categories
Categories
Content & Social
Challenges
There is a lot of stigma attached to taking out a loan, especially when there are so many other options.
Most people prefer using their credit cards, or taking money out of investments or even borrowing from their family instead of taking out a loan.
Solutions
We created digital campaigns that put a positive spin on loans. We made them look like an empowering, savvy move.
We created two streams of work: one for high-earners, empowering them to make their money work; one for cash-strapped audiences, positioning loans as a product that can bring financial peace of mind. We ran them in parallel for both each audience.
The Personal Loans campaign delivered 458% more App Completes through Meta and 369% through TikTok.
Challenges
There is a lot of stigma attached to taking out a loan, especially when there are so many other options.
Most people prefer using their credit cards, or taking money out of investments or even borrowing from their family instead of taking out a loan.
Solution
We created digital campaigns that put a positive spin on loans. We made them look like an empowering, savvy move.
We created two streams of work - one for high-earners, empowering them to make their money work. One for cash-strapped audiences, positioning loans as a product that can bring financial peace of mind. We ran them in parallel for both each audience.
The Personal Loans lcampaign delivered 458% more App Completes through Meta and 369% throguh TikTok.
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Take a look at some of our other projects.
Take a look at some of our other projects.
