Bupa Global
Making insurance deeply personal with a bold brand promise.
Bupa Global
Making insurance deeply personal with a bold brand promise.
Introduction
Introduction
Bupa Global is in a sector that focuses on policies, not people. We wanted to reach to high-net-worth individuals thorugh seamless, high-quality and personalised care.
Year
Year
2024
2024
Duration
Duration
12 Weeks
12 Weeks
Client
Client
Bupa Global
Bupa Global
Categories
Categories
Digital & Web
Social & Content
Challenges
The experience of using International Private Medical Insurance is often transactional and opaque.
People are sold protection, when what they are looking for is presence and connection. There was no emotional connection with a service that is so important to them.
Challenges
The experience of using International Private Medical Insurance is often transactional and opaque.
People are sold protection, when what they are looking for is presence and connection. There was no emotional connection with a service that is so important to them.
Solutions
Solutions
WE CAN. A bold brand promise that rewrote the rules of International Private Medical Insurance.
Bupa Global tore up the playbook with a brave new model built on confidence. Launching a radically human-first brand and experience. We Can delivered global, personalised healthcare with empathy and clarity. From app to advisor, every touchpoint promised that wherever a customers were, Bupa Global could be there with the highest quality care.
We created a comprehensive brand TOV book for Crocs, complete with instructions on how to use the Jibbitz (their little charms) and personas.
This made sure that everyone who works on Crocs will be consistent in tone and style whenever they write a piece of work for them.
WE CAN. A bold brand promise that rewrote the rules of International Private Medical Insurance.
Bupa Global tore up the playbook with a brave new model built on confidence. Launching a radically human-first brand and experience. We Can delivered global, personalised healthcare with empathy and clarity. From app to advisor, every touchpoint promised that wherever a customers were, Bupa Global could be there with the highest quality care.
