Crocs
Giving a consistent voice to the world's quirkiest clog.
Crocs
Giving a consistent voice to the world's quirkiest clog.
Introduction
Introduction
Crocs is a divisive brand. You either love them or you hate them. They wanted an online presence that matches their quirkiness.
Year
Year
2022
2022
Duration
Duration
2 Weeks
2 Weeks
Client
Client
Crocs
Crocs
Categories
Categories
Brand & Identity
Brand & Identity
Challenges
Challenges
Their online presence was scattered, not having a consistent tone of voice or style.
These kind of inconsistencies affect success in online channels, especially. Even an iconic brand like Crocs can become wallpaper if they don't take a consistent approach to the way they show up.
Their online presence was scattered, not having a consistent tone of voice or style.
These kind of inconsistencies affect success in online channels, especially. Even an iconic brand like Crocs can become wallpaper if they don't take a consistent approach to the way they show up.
Solutions
Solutions
We created a comprehensive brand TOV book for Crocs, complete with instructions on how to use the Jibbitz (their little charms) and personas.
This made sure that everyone who works on Crocs has a cheatsheet that keeps them consistent in tone and style.
We created a comprehensive brand TOV book for Crocs, complete with instructions on how to use the Jibbitz (their little charms) and personas.
This made sure that everyone who works on Crocs will be consistent in tone and style whenever they write a piece of work for them.
