GUT GLORY

When Muller launched a new sub-brand, they came to us to make sure it appeals to a younger, cooler audience.

GUT GLORY

When Muller launched a new sub-brand, they came to us to make sure it appeals to a younger, cooler audience.

Introduction

Gut Glory was a new gut-friendly yogurt brand trying to break through the noise of healthy gut products on the market.

Year

2022

Duration

12 Weeks

Client

Gut Glory

Challenges

The healthy food category is overflowing with sameness. Our mission was to make sure that we don't get swallowed up in the sea of sameness.

They also wanted to make sure they reach a different audience than the more mainstream Muller yogurts.

Solutions

We worked with an illustrator to come up with a style that they can own and has the boldness to cut through the category.

We took a mixed-media approach for moving assets, created fly-posters and scattered them through the hipest neighbourhoods in the UK and even worked on all the copy on their website to keep a consistent style.

We worked with an illustrator to come up with a style that they can own and has the boldness to cut through the category.

We created a comprehensive brand TOV book for Crocs, complete with instructions on how to use the Jibbitz (their little charms) and personas.

This made sure that everyone who works on Crocs will be consistent in tone and style whenever they write a piece of work for them.

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