We created a couple of high-performing social campaign for Lloyds. One for their student account, one for their loan products.
Their brand felt too old-school for students who are more interested in fin-tech brands, while their loan products felt like a thing of the past.
Most people prefer using their credit cards, or taking money out of investments to taking out a loan - for them a word full of stigma and connotations to debt.
We created digital campaigns that have their audience's needs at the heart of the concept.
For students, it was a wake-up call for what 'real life' will be like. It's not just fun and gamrs, but also finances and admin.
For loans we created two streams of work - one for high-earners (around the idea of making your money work harder) and one for cash-strapped audiences (positioning loans as a product that can bring financial stability). We ran them in parallel for both each audience.
Both the student campaign and the loans campaign outperformed by 400%.
