Gut Glory was a new gut-friendly yogurt brand trying to break through the noise of healthy gut products on the market.
Digital & Web
The healthy food category is overflowing with sameness. Our mission was to make sure that we don't get swallowed up in the sea of sameness.
They also wanted to make sure they reach a different audience than the more mainstream Muller yogurts.
We worked with an illustrator to come up with a style that they can own and has the boldness to cut through the category.
We took a mixed-media approach for moving assets, created fly-posters and scattered them through the hipest neighbourhoods in the UK and even worked on all the copy on their website to keep a consistent style.
