Niquitin wanted to reposition itself as a modern brand for a younger, hip audience.
The popularity of colourful, cool Vapes that come in lots of aromas made it hard for Niquitin to break through and feel relevant.
They were seen as a serious, boring brand for an older audience. Not something Gen Z-ers want to be associated with.
We developed a truly playful and original style for Niquitin, that resonates with the audience and made quitters the coolest people in the room.
By using cool lifestyle photography to bring their products (patches, lozenges and gum) to life in an aspiring way. We have also created a cool design for their patches, as well as scented patches and temporary tattoo patches - something people would actually want to show off, instead of hiding.
