Crocs is a divisive brand. You either love them or you hate them. They wanted an online presence that matches their quirkiness.
Digital & Web
Their online presence was scattered, not having a consistent tone of voice or style.
These kind of inconsistencies affect success in online channels especially.
We created a comprehensive brand TOV book for Crocs, complete with instructions on how to use the Jibbitz (their little charms) and personas.
This made sure that everyone who works on Crocs will be consistent in tone and style whenever they write a piece of work for them.
